Most manufacturers show prospective partners a brochure. We show them a brand: AniVatio, built entirely on the platform this site describes — formulation, clinical trials, UK GMP manufacturing and the group's patented oral gel delivery technology. Everything below is what that platform did for our own label. It is what we mean when we say white label pet supplements, made properly in the UK.
The ProJoint range on the AniVatio storefront — oral gel and soft chews, one delivery technology
The numbers a buyer should ask any manufacturer to match
- 3,600+ customer reviews stand behind ProJoint on the brand's storefront — a joint range that has been selling out production runs since launch.
- A 44% customer reorder rate on ProGut, reported when the 60ml format sold out inside three months.
- Third-party verified probiotic survivability — 90% survival, with only a 5% reduction after 18 months, tested independently with feed-additive specialists ORFFA rather than asserted in-house.
- Every batch independently tested to ±5% of declared active content per 1ml serving — the reason no AniVatio gel says "shake well".
- Silver, Best Newcomer, PetQuip Awards 2025, from a three-category finalist shortlist, plus a PIF Awards finalist place for ProJoint.
- Clinically studied formulations — ProJoint's controlled comparison reported greater improvement than a market-leading joint supplement, run under the welfare-first trial rules on our clinical trials page.
From a standing start to international retail
AniVatio launched in November 2023 after nine months of R&D inside the group. Within three years the range ran from the flagship ProJoint gel and soft chews to ProGut, Puppy Tummy Tamer, Feline ProJoint and the Cat Milk Supplements — and the distribution map ran with it: a feline product requested by the UK's largest pet retailer, a Singapore distributor, a US launch on Chewy, global distribution partners signed at Interzoo, and a manufacturing partnership with Vetio Animal Health to scale the pipeline.
ProJoint Canine Oral Gel — the patented suspension format at the centre of the brand
What this means if you're choosing a contract manufacturer
Every element of the AniVatio story is a service we offer under your name. The same team that formulated ProJoint writes partner briefs. The same UK GMP facility runs partner batches — we already manufacture our patented gel technology for a number of leading global pet brands. The same claims discipline that keeps AniVatio's copy honest keeps yours defensible. And the same delivery technology that owners reorder is available to license into your range through our white-label and co-development programmes.
Soft chews from the AniVatio line — the same formats available to white-label partners
The honest pitch is simple: we don't ask partners to trust a capabilities list. We ask them to look at a brand the platform built — then start the conversation.
Frequently asked questions
Does NSG make white label pet supplements in the UK?
Yes. Natural Science Group formulates and manufactures white-label and private-label pet supplements in the UK to GMP standard — the same bench and batch behind AniVatio — for vets, retailers and brands. The process is described in our white-label guide and partnerships programme.
Is NSG a pet supplement contract manufacturer?
Yes — NSG operates as a UK contract development and manufacturing partner for animal supplements, from formulation brief through to finished, labelled product, and already manufactures its patented oral gel technology for leading global pet brands alongside its own range.
Can partner brands use the same oral gel technology as AniVatio?
Yes. The patented oral gel suspension system — with its dose consistency and palatability record — is available to white-label and co-development partners, alongside soft chew, liquid and powder formats.
Who owns AniVatio?
Natural Science Group owns AniVatio outright. It was founded by NSG co-founder Lisa Hilton, and all of its nutrition technology was developed in-house by the group — which is exactly why it works as a proof case for partner projects.