Part of our news archive — a retrospective record of NSG and AniVatio milestones, each dated to the day it was announced. AniVatio is NSG's consumer companion-animal brand, with all nutrition technology developed in-house by the group.
Eighteen months into its life as a brand, AniVatio collected its first industry-award recognition. On 21 August 2025 the PetQuip Awards — the UK pet industry's international trade awards — named the brand a finalist in multiple categories:
The PetQuip Awards 2025 finalist mark
- Most Promising New Starter Business — for AniVatio itself
- Product of the Year: Healthcare & Grooming — for ProJoint Oral Gel
- Product of the Year: Healthcare & Grooming — a second nomination in the same category, for the ProGut & Puppy Tummy Tamer Oral Gels, launched only that June
Why two products in one category mattered
Every nominated product ran on the same engine: the NSG-developed, patented oral gel delivery system, carrying clinically studied actives in a highly palatable format pets accept. Two independent nominations in a single product category was outside validation for the thing the group actually sells — not any one recipe, but a delivery technology and formulation discipline that can carry a whole range. It's the same platform argument our white-label and co-development partners buy into.
The winners were set to be announced at the ceremony on 29 September 2025 — and the story has a good ending: silver in Best Newcomer.
Frequently asked questions
What are the PetQuip Awards?
The PetQuip Awards are annual UK-based international trade awards for the pet industry, run by PetQuip, the international trade association of pet equipment suppliers, recognising products, businesses and exporters across the sector.
What was AniVatio shortlisted for in 2025?
Three finalist places announced on 21 August 2025: Most Promising New Starter Business, and two Product of the Year (Healthcare & Grooming) nominations — one for ProJoint Oral Gel, one for the ProGut & Puppy Tummy Tamer Oral Gels.
What is Puppy Tummy Tamer?
A gut-support oral gel formulated for puppies, launched alongside ProGut in June 2025 on the same NSG-developed gel delivery platform — designed for young digestive systems and dosed for growing dogs.