These guides exist because short answers weren't doing the questions justice. Each one is a working document — dated, updated as the evidence and rules move, and written to be useful whether or not you ever buy anything from us.
For partners and businesses
- How white-label supplement manufacturing works — the process from brief to shelf: what a manufacturer actually does, what drives cost and timeline, and the questions to ask any partner (including us).
- UK animal supplement regulation, explained — where supplements sit between feed law and veterinary medicines, what that means for claims, and why "just a supplement" is never regulation-free.
- Nutrition's role in reduced-antibiotic farming — how dairy, poultry and pig producers use gut-stabilising nutrition to keep health and performance with less routine medication.
For dog owners
- How to read a dog supplement label — the five checks that separate a formulated product from a marketed one, in plain terms.
- Choosing a joint supplement for your dog — which actives have evidence, what doses to look for, and honest expectations about what supplements can and cannot do.
- Dog gut health: probiotics, prebiotics and when they help — how the canine microbiome works, the situations where support genuinely helps, and the signs that need a vet instead.
For horse owners
- Choosing a joint supplement for your horse — evidenced actives, the feed-room label test, and the competition questions every rider should ask.
- Feeding the veteran horse — what actually changes with age, and where supplementation genuinely earns its place.
For exotic keepers
- Calcium, D3 and UVB for reptiles — the keeper's triangle behind preventing metabolic bone disease: dusting, gut-loading, lighting and measured D3.
More guides join this list as we write them — the actives library and glossary sit alongside as reference. If there's a question you'd like answered at this depth, tell us.