Part of our news archive — a retrospective record of NSG and AniVatio milestones. AniVatio is NSG's consumer companion-animal brand, with all nutrition technology developed in-house by the group.
Weeks after taking the brand to the US, AniVatio answered the question every scaling product company faces — how do you grow capacity without diluting standards? — with a strategic partnership announced on 1 July 2026: Vetio UK, a contract development and manufacturing organisation specialising in pet supplements, joining forces with AniVatio to develop and produce a pipeline of premium oral gel products.
The AniVatio and Vetio UK teams at Vetio Animal Health's Unit 3 facility, as the partnership was announced
The shape of the deal
The partnership pairs what each side is best at: AniVatio brings the oral gel delivery technology — the NSG-developed, globally patented system behind ProJoint — and the brand, evidence discipline and market position built on it; Vetio UK brings formulation development and manufacturing expertise at scale, with the pipeline focused on premium supplements that stay true to the technology's founding virtue: genuinely easy to administer.
Announcing the partnership, AniVatio co-founder and CEO Lisa Hilton put the reasoning in the terms this site will recognise: "Pet owners today are much more informed than they were even five years ago. They don't simply want another supplement on the shelf — they want evidence that it works." And on the choice of partner: "We are delighted to partner with the Vetio team, whose expertise and leadership in pet supplement manufacturing in the UK make them an ideal collaborator."
Development at the bench — AniVatio's formulation science meeting Vetio's manufacturing capability
What it means in the group picture
NSG's own UK GMP manufacturing remains the backbone of the group's work. The Vetio partnership adds specialised, scalable capacity on the oral gel pipeline specifically — the standard scaling move of a technology owner: keep the IP, the formulation science and the standards in-house, and partner deliberately for capacity where growth demands it. It is the same logic, from the other side of the table, that our own white-label and co-development partners draw on when they build ranges on NSG's engine.
Together with the Chewy US launch and the Horses Smith partnership that followed, it marked 2026 as the year the group's technology stopped being a UK story.
Frequently asked questions
What is the AniVatio–Vetio UK partnership?
A strategic partnership announced on 1 July 2026: AniVatio's NSG-developed oral gel delivery technology combined with Vetio UK's formulation development and manufacturing expertise, to develop and produce a pipeline of premium, easy-to-administer pet supplements.
Who is Vetio UK?
A UK contract development and manufacturing organisation (CDMO) specialising in pet supplements, chosen by AniVatio for its expertise and leadership in UK pet supplement manufacturing.
Does NSG still manufacture in the UK?
Yes — NSG's own UK GMP manufacturing remains central to the group. The Vetio partnership adds specialised capacity on the AniVatio oral gel pipeline while the technology, formulation science and standards stay in-house.