Part of our news archive — a retrospective record of NSG and AniVatio milestones, each dated to the day it was announced. AniVatio is NSG's consumer companion-animal brand, with all nutrition technology developed in-house by the group.
A week after unveiling the Cat Milk Supplements, the brand took them to the industry's biggest room. On 15 May 2026, Lisa Hilton shared her notes from Interzoo — the world's largest pet industry trade fair, held in Nuremberg — describing the event as "nothing short of incredible" for a brand that had entered the year with global distribution partners already signing on.
The Women in Petfood Leadership Breakfast panel — one of Lisa's highlights of the fair
The breakfast that stood out
Her highlight was the Petfood Forum Women in Petfood Leadership Breakfast: networking and a panel discussion featuring Jarna Hyvönen, Ulyana Fitsa and Yilin Guo, followed by conversations with women driving pet health and nutrition businesses across the globe. The takeaway she recorded was about community as infrastructure — shared insight, repeated connection and collaboration as the things that actually move an industry, with a promise to be back at future Women in Petfood events.
Why a trade fair earns an archive entry
Interzoo is where the global pet industry does its deal-making, and 2026 was the fair where AniVatio arrived with a two-species portfolio: ProJoint and ProGut established at retail, the cat range unveiled days earlier, and the group's patented delivery technology as the connecting thread. The relationships built that week fed directly into the partnerships announced over the following months — including the Vetio Animal Health manufacturing partnership that July.
(The record should also show: the final photo in Lisa's post was her dog's theatrical delight at her return home. Some milestones matter more than others.)
Frequently asked questions
What is Interzoo?
Interzoo is the world's largest international trade fair for the pet industry, held in Nuremberg, Germany, where manufacturers, distributors and retailers from across the globe meet to trade and launch products.
What is the Women in Petfood Leadership Breakfast?
A networking and panel event run by Petfood Forum Events at industry gatherings, spotlighting women leading businesses across pet food and pet health — at Interzoo 2026 the panel featured Jarna Hyvönen, Ulyana Fitsa and Yilin Guo.
What did AniVatio bring to Interzoo 2026?
A newly unveiled cat portfolio alongside the established dog range — with several global distribution partners already secured for the Cat Milk Supplements ahead of their September 2026 retail launch.