Part of our news archive — a retrospective record of NSG and AniVatio milestones, each dated to the day it was announced. AniVatio is NSG's consumer companion-animal brand, with all nutrition technology developed in-house by the group.
Some announcements are launches; this one was a lab report. On 6 August 2026, Lisa Hilton — writing from her self-declared happy place, the lab — shared that AniVatio's latest round of independent batch testing had passed: verification that the active ingredient content in the gels sits within ±5% of the declared label value, in every single 1ml serving.
On the formulation bench — suspension work of the kind that keeps a dose identical from the first serving of a bottle to the last
The "shake well" tell
The announcement put plain words on a detail owners rarely notice: AniVatio's flavoured gels never carry "Shake Well Before Use" — because the patented suspension technology holds actives evenly distributed without settling. In a liquid that separates, the dose depends on how hard you shook it; in a stable suspension, serving one and serving sixty carry the same inclusion. Every production batch is independently tested against that ±5% standard — the same evidence-matched-to-claim discipline set out across our formulation and manufacturing pages, and the reason a consistent daily serving can be promised at all, whether the gel is given from the syringe or mixed into food.
The patent map widens
The same announcement sketched where the technology goes next, with the group expanding its global patent portfolio into new health categories:
- Calming and dental health — the categories the Cat Milk Supplements opened
- Renal health and multivitamins — new ground for the platform
- Continued innovation in the established gut health and joint health technologies
It also confirmed something usually kept quiet: the group manufactures its patented technology for a number of leading global pet brands — the same platform offered through our white-label and co-development programmes.
Frequently asked questions
What does the ±5% testing verify?
That the active ingredient inclusion in each production batch sits within ±5% of the value declared on the label, per 1ml serving — verified by independent testing of every batch rather than in-house checks alone.
Why don't AniVatio gels say "Shake Well Before Use"?
Because the patented suspension technology holds actives evenly distributed without settling, each serving carries a consistent dose without shaking — which is what the batch testing independently verifies.
Which categories is the patent portfolio expanding into?
Calming, dental health, renal health and multivitamins, alongside continued development of the existing gut health and joint health technologies — as announced on 6 August 2026.